Trying to grow a business in a down economy certainly has its challenges. It doesn’t matter whether your business markets to other businesses or to consumers, everyone has been spending less, [...]
A pervading sense of loneliness and isolation is the price of success for many executives. 50% of American chief executives experienced feelings of isolation and loneliness, according to a study [...]
Anyone who regularly reads business books will undoubtedly have come across Jim Collins’ “Good to Great”. This book explores what goes into a company’s transformation from mediocre to excellent. [...]
John Mason put together some useful reflections in “An Enemy Called Average” and we’ve summarised them here: Don’t ever start your day in neutral. The more you look back the less you [...]
It’s no secret any more. Australia is heading for a crisis … and has been for some time. You see, Australians – and the people of most other nations, for that matter – are just like [...]
As we admire the riotous colours in a field of wildflowers, the insects pollinating those flowers are sensitive to ultraviolet light and experience that same field as a very different “reality” [...]
Here we look at the enormous cost of poor communications and sour relationships in business; the common causes of both; and some simple mental and emotional tools that can make a difference. Like [...]
The next step in our Marketing Basics series of articles is to; Decide Whether You Want To Attract New Customers, Sell More To Your Existing Customers… Or Both. First, let’s look at going [...]
Following on from the last 2 weeks worth of Marketing Basics articles, today we try to understand why people buy by looking at WIIFM …. What’s In It For Me! WIIFM Understand the power [...]
Business Marketing Basics Following on from Part 1. THE SECOND THING YOU MUST DO TO IMPLEMENT A BUSINESS MARKETING BASICS PLAN IS: Work Out The Lifetime Value Of Your Customers Now that you know [...]
