Why is it that some clients continue year after year with their coach, while others quit within the first 6 months of coaching?
Could the answers to these two questions be related?
Effective Coaches Keep Clients Longer
If you are a Business Coach then it stands to reason that your clients are used to making judgements about expenses based on their likely return.
If they can see that outlaying $4000 on a product or service is likely to bring them in an additional $8,000 or more over a term, then they are likely to make the investment in the first place and, while the results keep coming, to keep making the investment.
If they can see that outlaying $4,000 a month on your services consistently returns them more than that in gross profits then there is a more than reasonable chance that they will see their transaction with you as a profitable one and want to continue your arrangement.
So, there are two or maybe three basic components to the puzzle of how to be so effective with your coaching clients that they just keep on keeping on!
3 Pieces to the Effective Coaching Puzzle
- You need to have enough commercial savvy to be able to facilitate improved management and commercial performance within your client. That implies that you know practical answers – or at least where to guide your client to find them – to a wide range of commonly-occuring business challenges including how to recognise issues, how to analyse issues and how to facilitate the development of solutions. This is the commercial dimension of the challenge.
- You need to have enough coaching skill to facilitate change within your client such that any new answers or new behaviour is applied, and applied consistently to overcoming challenges and sustaining profitable performance within solutions. This is the coaching dimension of the challenge.
- You need to have a clear cut and agreed method of objectively measuring the value that your services add to your client’s bottom line so that it is crystal clear to both parties all of the time that the coaching is an excellent investment that they would wish to continue. This is the accountability dimension to the puzzle.
Help for Coaches
If you are a professional Business Coach, and you are struggling to keep your clients beyond a few months, or if you or your client continually question whether your intervention makes commercial sense, then you need to be talking to us.
We offer a range of materials, workshops, seminars and coaching groups in which we share solutions that have taken years and cost dearly to assemble, and in which we coach you to develop your full potential as a profitable agent of change to business clients.
Let’s talk now about what we have to offer.