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John Mason put together some useful reflections in “An Enemy Called Average” and we’ve summarised them here: Don’t ever start your day in neutral. The more you look back the less you [...]

It’s no secret any more.  Australia is heading for a crisis … and has been for some time.  You see, Australians – and the people of most other nations, for that matter – are just like [...]

As we admire the riotous colours in a field of wildflowers, the insects pollinating those flowers are sensitive to ultraviolet light and experience that same field as a very different “reality” [...]

Here we look at the enormous cost of poor communications and sour relationships in business; the common causes of both; and some simple mental and emotional tools that can make a difference. Like [...]

The next step in our Marketing Basics series of articles is to; Decide Whether You Want To Attract New Customers, Sell More To Your Existing Customers… Or Both. First, let’s look at going [...]

Following on from the last 2 weeks worth of Marketing Basics articles, today we try to understand why people buy by looking at WIIFM …. What’s In It For Me! WIIFM Understand the power [...]

Business Marketing Basics Following on from Part 1. THE SECOND THING YOU MUST DO TO IMPLEMENT A BUSINESS MARKETING BASICS PLAN IS: Work Out The Lifetime Value Of Your Customers Now that you know [...]

Marketing Basics For non-marketers. THE SECOND THING YOU MUST DO IS: Work Out The Lifetime Value Of Your Customers Now that you know who your customers are, it’s time to work out the lifetime [...]

 Marketing Basics (For non-marketers) This article is aimed at people who are completely new to the world of marketing, or who are not at all sure about what marketing means to their business. [...]

Assessing your competitors serves four useful purposes: It requires you to assess your existing market share and current business methods. We all operate in a competitive environment, and it’s [...]