Business Analysis

We are Business Improvement Specialists™ but before we’ll engage in the process of improvement we need to know the answers to the following questions:

1. “Where are you now?” (Reality)
2. “Where do you want to be, by when?” (Goals)
3. “What is your capacity for change?” (Potential)

To gain a crystal clear picture of the current state and performance of any business, of the goals of its owners/shareholders/directors, and of its potential to improve performance, we conduct a ProfiTune Business Analysis (or BA).  A BA provides both us and our potential client with a clear picture of  “where we are, where we want to be and how to get there from here”.

The Business Analysis also provides us and our client with a cost/benefit analysis that puts the investment in any future business improvement strategies into perspective with a realistic estimate of the likely return on that investment (ROI).

We usually won’t engage in further business improvement work with our clients unles their ROI is likely to be more than 100%.

What’s Involved?

The Client’s side of the process is a straightforward one:  Provide answers to a comprehensive questionnaire that ranges over every aspect of the business.  Some questions are said to be “unsettling” (some say “quirky”) because they deal in the very fundamentals of why you might have gone into business in the first place or what you believe is holding the business back from realising its full potential, but they tend to begin the process of transforming because of that fact.

It’s not unusual to see how the mere act of considering how to answer a question begins the process of business improvement within our clients – and the BA has begun its magic.

Such is the effect of what we call “powerful questions” and, if you begin dealing with us, you’re likely to encounter a few of those.

The Business Analysis plumbs the depths of both the business and owner or shareholders’ relationship with it. Around 60% of its questions are of a type that you would typically answer “off the top of your head, sitting at your kitchen table”, while the rest usually requires some reference to accounting systems or databases.

Market Research

While you are completing your part of the BA, we are carrying out in-depth Market Research with a selection of your Customers and Suppliers whom you chose for the role.  Despite some clients’ fears, around 85% of all feedback is positive, but we’re good as digging a little deeper for the answers that hold the real gold – the “but if they did this we’d spend more with them” or “give them more help” type answers.

The assembled comments of your referees give us and you a unique “X-ray view of the business from the outside”.

Suppliers assist our research because they see an improvement in your business as a potential for growth in their’s and they often provide a uniquely-informed perspective on your business. After all, they see it in the context of your wider marketplace and your competition, and we gain some very valuable insights into how we can begin the process of performance improvement from this quarter.

Your Customers are similarly motivated to provide quality feedback because, at the end of the day, all of us want our service and product providers to be in a position to offer us better goods and services.

Sophisticated Technical Analysis

All of your data is then entered to a secure on-line server running an analytical program of our own design (we were leading software developers for 10 years).  That program produces a “raw” Business Analysis Report which is then assessed by our Senior Business Analysts for the types of insights that only a lifetime of business experience can extract.

Business Analysis Report

Finally a Business Analysis Report is prepared for interpretation.

Interpretation is delivered by an accredited Business Improvement Specialist™ trained in this key step of the process. They will arrange an appointment with you and spend between 1 and 2 hours going through the details of the report’s findings until you have a crystal clear appreciation of both the potential areas for improvement and of the strategic options offered for each.  These strategies are a key part of value delivered by a Business Analysis Report.

In the simplest of terms, the Business Analysis Report tells our clients how they can begin the process of improving their performance and it also offers an objective measure of their suitability for the next level of business improvement services that may be available – those of Training and Coaching.

What Happens Next?

If the BA literally proves sufficient profit improvement potential exists to self-fund on-going training or coaching, we may offer to proceed on one of those paths. As a general rule, we will not offer these higher level services unless they would result in a net gain in revenue to you even after our fees are accounted for.

To be clear:  We won’t proceed to make an offer of Coaching or Training unless there is the strongest indication of 100% net return or more on your investment.  In simple terms:

You make twice our fee in additional profits or we’re free!

Money Back Guarantee

As the first stage in the process, and well before we get to Coaching, the Business Analysis carries its own unique Guarantee, as follows:

“If your Business Analysis does not identify unrealized profit potential at least ten times your investment in it we will refund your entire investment then deliver & interpret your Business Analysis Report for FREE.”

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