Business Marketing and Sales

  Some folk fear death less than they fear the potential humiliation of public speaking and therefore deprive themselves and others of so many opportunities to share and enjoy worthwhile [...]

Mercenary Marketing means working aggressively to extract maximum value from every marketing dollar you invest.Put simply (and crudely, because I really want to drill this message home)… [...]

Backstory Phillip Di Bella’s story is one of indisputable financial success but for him it was never about “the money”.  Today, with BRW putting his personal wealth at more than $100 million and [...]

Retailing, the business of selling goods and/or services directly to those who use them, is a $60 billion a year industry in Australia, but too often it’s run like a kid’s lemonade stand. Despite [...]

Has anyone ever said to you, “I’d like a discount.”? Yes, you say. Then let’s look at some ways of handling this, and maybe even managing to make a bigger sale in the [...]

Wouldn’t it be great if you could apply tried and tested sales techniques to gain buy in from your team. Imagine how easy it could be to implement a change if all you had to do was sell it [...]

Part 2 of Q. What are new & innovative ways to market your business if it’s an online store only, for the purpose of driving more traffic and customers that do repeat business with you? [...]

The next step in our Marketing Basics series of articles is to; Decide Whether You Want To Attract New Customers, Sell More To Your Existing Customers… Or Both. First, let’s look at going [...]

Following on from the last 2 weeks worth of Marketing Basics articles, today we try to understand why people buy by looking at WIIFM …. What’s In It For Me! WIIFM Understand the power [...]

Business Marketing Basics Following on from Part 1. THE SECOND THING YOU MUST DO TO IMPLEMENT A BUSINESS MARKETING BASICS PLAN IS: Work Out The Lifetime Value Of Your Customers Now that you know [...]