Business Marketing and Sales

 Marketing Basics (For non-marketers) This article is aimed at people who are completely new to the world of marketing, or who are not at all sure about what marketing means to their business. [...]

Identifying the Wants of the Market-Place The recipe for preparing a delicious Rabbit Stew starts with, “First, catch your rabbit”. Similarly, in preparing for excellent selling results you might [...]

When you’re a small business owner, the marketing budget may be small or completely non-existent. Especially in the current economy, small business owners are finding themselves having to stretch [...]

Are you looking for ways to make your business stand out in a slow economy? Many businesses are taking the option of reducing costs, letting staff go and other types of drastic measures to ensure [...]

Is Having an Online Presence Necessary in Today’s Economic Business Environment? The costs associated with operating a business are continuing to skyrocket, which makes it difficult for [...]

How Do Internet Users Read Web Pages and how is This Important to Online Businesses? Have you ever thought about how a viewer looks at or reads your website? If you haven’t and you run an [...]

This article from Australian Businesswomen’s Network is so practical that we had to share it! Enjoy! I’m not really one for math, but here’s a thought… instead of slogging [...]

You’ve probably seen a version of “Men’s Rules” that states (to women) that “Shopping is not a sport!” when, plainly for many women, it is! Well, a piece of [...]

Do you find it hard or uncomfortable coming up with things to post on LinkedIn? You are not alone. Many of our clients and colleagues have been getting more active on LinkedIn of late, and are [...]

Have you noticed that every year there have been fewer traditional printed Christmas cards arriving in the post?Seems that many businesses are ‘saving the trees’ and also some money [...]