Using A Corporate Video For Promotional Activities
Marketing activities can be time consuming for those business people who are interested in increasing their brand awareness and drawing more sales. There are many outlets for promoting a [...]
Features & Benefits Statements
Are you clear as crystal about the difference between FEATURES and BENEFITS? Because, if you are not, you are simply throwing sales out the door.Why? Because your customers buy BENEFITS. They [...]
So Long And Thanks For All The Service
Hi, Please accept my apology for my rudeness yesterday when I came into your store to buy a phone and interrupted your conversation with your three workmates. When I did that I was thinking [...]
Customer Care Commitment
In following on from our recent articles in response to the question; What are new & innovative ways to market your business if it’s an online store only, for the purpose of driving [...]
Marketing Your Business For Repeat Sales
Q. What are new & innovative ways to market your business if it’s an online store only, for the purpose of driving more traffic and customers that do repeat business with you? Thanks [...]
Copyright Infringement
I recently experienced series of incidents of copyright infringement, from both the perspective of people inappropriately using our IP and copyrighted material and that of other people who have [...]
BBQ Speech
The absolute secret to being able to gain a prospective Client’s interest quickly is to appear valuable to them, to appear as though you may be able to get them something that they want.To [...]
Mapping Your Business Sales Process
Your Present Selling System If you’re in a business that is more than a few years old, it is a certainty that someone within that business has developed a system – or a habit – [...]
Marketing Your Business To ALL The Senses
WHAT DOES YOUR BUSINESS SOUND LIKE? At Glasgow airport they play natural, ambient sounds (birds singing, plus soothing chill-out music underneath it) over the loudspeakers to relax travellers. [...]
Good First Impressions – A Basic Part Of Business Marketing And Sales
When some people link “modelling” and clothes they think of catwalks and outrageous prices but in this article I do want to talk about clothes and the part they play in creating [...]
