Business Marketing and Sales

One of our clients, an automotive service specialist, uses two “special purpose SAs” to great advantage. In an era when it is hard to find good tradespeople, and even harder to [...]

Your Secret Client Stream Who is in a position to send clients your way? Who interacts with your perfect target market? One tool for marketing your business is the use of Strategic Alliances. If [...]

Dan Kahl is an American sales trainer, and he recently suggested that we: Broaden the relationship with good customers by proactively introducing them to other employees in your business.The best [...]

Not Everyone Wants To Be Sold To In The Same Way The real art in selling is to ensure that the right prospect ends up with the right product. A factor in ensuring the success of this goal is the [...]

A few years ago a client engaged a consultant to help with a small postal mailing to their target market, the purchasing officers of large corporations. The consultant provided an up-to-date [...]

It’s always struck me as funny that we tend to use the phrase “Sales & Marketing” rather than putting the words into the order they deserve: “Marketing & [...]

How can a business founded in 1864, with 69,000 owners – each of whom works in one of their 215 outlets, on-line business or administration centre – win the UK’s Customer [...]

If you have felt a business downturn of any sort over the last 12 months, it’s a certainty that you are not aiming your products and services at NEOs because they haven’t slowed their spending at [...]

At age 35 with three transmissions shops and a staff of 20, I was drawing a professional manager’s salary and making what I thought was a “reasonable” profit. I owned the workshop premises and [...]

In a former lifetime the MD of ProfiTune, Peter Rowe, developed and marketed workshop management software for the automotive trade and, in that era his friend, Mark Boyce, developed vehicle [...]