Commentary on Our Values
“I was asked a while ago, why I had ranked our values as they are. I thought you might find the answer informative.” Peter Rowe, MD, ProfiTune Business Systems
Effectiveness
To me “effectiveness” drives many of the other values that are important to me in achieving our Company’s Vision and the Goals that form the milestones on our path towards it. You’ll see below that I believe that if we governed our behaviour by this value alone, we’d serve our clients, our community and ourselves in an honourable and useful way.
Professionalism
For example, if I see us as being “effective” in achieving our Goals and attaining our Vision, I believe that others will see us as having to have been “professional” in achieving that. To me professionalism is what effectiveness looks like from the outside!
Effectiveness
I believe ultimately that the Law Of Cause & Effect (Karma, for want of a better word) dictates that to be effective long term, you must act in accordance with universal principles of truth and love of others (most people would call that Integrity).
Commitment
Allan Jones said it best, “In a bacon & egg dinner, the chicken’s got an interest – but the pig’s committed!” We are absolutely committed to producing results for ourselves and for our clients, and that’s the secret to our being increasingly effective!
Teamwork
We are, all of our team, in business for ourselves (our own goals) but not by ourselves1. We are far more likely to achieve our Goals and deliver results for our clients (i.e. be effective) when we each understand and accept responsibility for our own role, while being keenly aware of just how that must mesh with others to deliver a result beyond our individual capacities. I also believe that in seeking to be a truly great team, we will attract good people (team mates, allies and clients) to our Vision and will, therefore, be more effective.
Community
If we are effective in acting in concert with our other values, this will have a beneficial effect on the wider community which supports and sustains us, and which we must support and sustain in turn.
Profitability
If we don’t walk the talk on this one (after all our name is ProfiTune and not Busy-ness), we can’t expect to earn the respect of our marketplace, nor can we expect to be effective in attracting and guiding our clients.
In the context of our business, our profitability and that of our clients form the ultimate objective measurement of oureffectiveness.
Balance & Flexibility
My personal challenge – I love my work and focus a little too much on it, and recognise the benefits to myself, my team and my family and friends of striving to balance my work and personal time and becoming more flexible in how I expect others to contribute to our joint goals.
Pleasant Working Environment
I spend more time at work than at home, so it needs to be supportive and soothing, and to promote peace for us all.
Growth
Vince Lombardi was right: “Life is Change. Growth is optional!” I’ll take the growth option every time, thanks!
Respect
We must give it to get it. How could we work effectively with anyone if we did not exchange respect with them?
1. Henry Ford, “We are in business for ourselves, but not by ourselves.”
