Features & Benefits Statements

Are you clear as crystal about the difference between FEATURES and BENEFITS? Because, if you are not, you are simply throwing sales out the door.Why? Because your customers buy BENEFITS. They don’t buy the features of your product or service (they’ll think about features after they’ve purchased).

BENEFITS answer your customers’ question, “What’s in it for me?” if they buy from your business.

FEATURES merely describe the product or service itself.

And, let’s face it, they can probably get the same product/service elsewhere. But, can they get the BENEFITS only your business is offering?

So, yes, benefits are extremely important. So, we have constructed a “Features and Benefits Statement” to assist you in defining the features and benefits of each and every product and service within your business.

Step 1 Fill out a separate Features & Benefits Statement for every product and service in your business.

Step 2 Conduct a training session with your staff on the benefits your customers receive by choosing your business. Make sure everyone understands the difference between features and benefits, because benefits are the difference between your business and “Joe Bloggs” down the road.

The benefits your customers get from purchasing from your business are what makes you unique, and gives you that “stand-out-from-the-crowd” quality (the crowd being your competitors). Every member of your staff should be a walking, talking ambassador for the benefits your business offers.

For an easy to use template to help you with this process click here

As a small businessperson, you have no greater leverage than the truth.
John Greenleaf Whittier

Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets.
Henry Ford

If you don’t drive your business, you will be driven out of business.
B. C. Forbes

Peter Rowe