Getting Your Website Found

However having a beautifully designed and presented web site does not guarantee an immediate increase of customers begging for your offerings.

The secret is to provide a way that your potential clients can find your web site amongst the billions of pages on the internet when they are searching for information when they are considering a project or a purchase.

And of course that secret is the search engines, who, when your potential client types in certain keywords i.e. words that describe your business, display a list of results to the searcher that matches those keywords as closely as possible.

However if you are in the same business as many others, e.g. a used car sales business, a workshop, a spare parts house or a marine dealer there may be hundreds of competing businesses who because they are in the same industry as you use the same keywords as you do.

This means that all of your competitor’s information will be displayed to your prospect as well as yours. Even worse, the number of results displayed at once [on one screen] in most search engine search results is set to 10 by default. This means that your listing may turn up deep into the search engine results. It is a well know fact that most searchers will not look past page three of the search results; therefore if your listing is displayed after page three there is a good chance that few searchers will ever see it.

There are several ways that you can increase your rankings in the search engines, including Google Ad words, and SEO [search engine optimisation] services. Some SEO’s provide a guarantee that your site will be listed in the first one or two pages of Google’s search results within six months but they are not shy when it comes to charging for the service. Google Ad words also work but could cost you thousands as you pay for everyone that clicks on your ad in Google’s sidebar regardless of the value of the “clicker” to you as a client.

So how do you achieve high rankings – ie page one in the search engine results without spending a great deal of money.

By taking advantage of the free kicks provided by listing sites on the web, by promotion in Government and Trade association web sites, by requesting that your suppliers link to you and by utilising the use of reciprocal links from associates who own web sites and who are in the same industry as you but not competitors.

These simple tips were courtesy of Dennis Doull.