Marketing With A Less Direct Strategic Alliance

He has set up a strategic alliance with both the Careers Guidance Officers at his local high schools and the Head Teacher of Automotive Engineering at his local TAFE. He provides both parties with the opportunity to bring groups of their students through his state-of-the-art workshop thus satisfying their need for vocationally relevant field visits for their students.

He will then liaise with both to discuss the career aspirations and relative merits of their top students, and then provides a number of work experience opportunities to his SAs with the request that they guide their better students to choose his premises for the work experience.

From this passing parade of talented young people he is ideally placed to choose excellent potential apprentices and to then do a little sales work to heighten their interest in and perception of his business as a future career opportunity.

Another win-win-win situation that has taken a little thought and planning; has very little cost attached to it; but has yielded huge benefits to all parties, not least of whom, our client! In fact, all of those passing through his workshop have carried the message about his standards and excellent business  out into his community – the students, regardless of whether or not they have received a job offer or not; and their teachers, who recognise his dedication to excellence and who promote his business in the course of their wider dealings in their community.