Marketing Your Business With Strategic Alliances

Who is in a position to send clients your way? Who interacts with your perfect target market? One tool for marketing your business is the use of Strategic Alliances.

If you have a financial planning business, have you called the 50 accountants closest to you and set up alliances with them? Have you built relationships with attorneys or tax services?

If you’re a real estate lawyer, have you called the 50 real estate agents closest to you and set up alliances with them?

If you’re a career coach, have you called all the career counsellors in the phone book? Have you called all the high schools to offer your services (the parents pay of course). Have you wiggled your way into www.hotjobs.com to be their resident career coach, giving them a 20% cut? Or gotten together with a resume writing service?

Or maybe you are a business coach? Do you know web design companies, copywriters, advertising and marketing businesses, search engine specialists or virtual assistants with whom you could create client streams?

Or do you work with actors? Have you set up alliances with image consultants, makeup artists, and agents?

If you are a personal trainer, do you have relationships with a nutritionist, a life coach or even your local playgroup (we’ll call it the ‘yummy mummy’ market)?

I think you are getting the idea. Can you picture some fantastic alliances yet?

Exercise

Think about your niche or industry. Who has relationships with your perfect target market?

List at least 3 types of businesses you could set up alliances with.

One participant in this exercise came up with:

The best alliances for my coaching business include: Personal Trainers, Financial Planners, Nutritionists, Career Counsellors, Internet Companies, and other coaches with different niches.