Your Ideal Business Plan Right Now
The economic pie which you were eating last year may now be as much as 40% smaller.
If you’d like to duplicate the performance of our clients who, at 30 June were an average of 40% up on last year’s sales income you’ll need to:
1. Improve your business marketing strategy, to attract more of the customers who have been cast adrift by failing, contracting or fearful competitors;
2. Improve your selling skills so that more of the enquiries you receive convert to business;
3. Control costs to have working capital to direct towards increasing your capacity to meet your increased sales, and to ensure that you can . . .
4. Improve your service levels so that you are doing more for the same money than you used to, and a lot more than the doom-and-gloom competitors who are doing less for less; and . . .
5. Put resources into developing (not merely maintaining) relationships so that old and new customers never leave you, but keep exploring more and more of what you offer.
6. Finally, keep your team focused and positive on producing excellent results, and invest time in developing their leadership skills – that’s right theirs because you’re going to need them the moment the cork comes out of the bottle (see next).
Beware the Champagne Cork Moment
Once you have successfully claimed a bigger slice of the shrinking pie, your real moment of truth will come when the market starts to breathe in and expand once more. Your bigger slice of the pie is going to grow exponentially, and you’ll be in for the ride of your life!
Ensure that every private in your business army is trained to become a corporal the moment they are required to induct and manage the new staff you will have to take on to cope with the surging demand. Planning for the necessary systems to be standing by is a must!
Fail to make the people preparations now and instead of riding the wave, you’re likely to be dumped on the beach, as the market resurgence pushes you and your people beyond your limits. Fail to prepare now, and you’re going to see hard-won market share slip from your grasp and into the hands of the competitors who spring up in the vacuum you’ll leave in the market you once owned.
If you’d like some help right now in preparing you and your team for success in the spectacular growth that this financial year will bring, it’s time to talk to us now.
