Marketing Basics (For non-marketers) This article is aimed at people who are completely new to the world of marketing, or who are not at all sure about what marketing means to their business. [...]
Assessing your competitors serves four useful purposes: It requires you to assess your existing market share and current business methods. We all operate in a competitive environment, and it’s [...]
Identifying the Wants of the Market-Place The recipe for preparing a delicious Rabbit Stew starts with, “First, catch your rabbit”. Similarly, in preparing for excellent selling results you might [...]
Assessing the Competition Assessing your competitors serves four useful purposes: It requires you to assess your existing market share and current business methods. We all operate in a [...]
Here’s a fun team-builder that one of my high-energy business acquaintances uses with her team and which may find a place in yours: Issue each member with a “passport” the front of which contains [...]
An Italian nobleman and economist Vilfredo Pareto (1848-1923) was the first person to postulate on the universal interdependency of economic events. Apart from being required reading for the [...]
Dan Kahl is an American sales trainer, and he recently suggested that we: Broaden the relationship with good customers by proactively introducing them to other employees in your business. The [...]
Most potential business owners know that one of the biggest challenges of starting a business involves obtaining the needed financing for it. Financing a new business is a challenge because new [...]
It’s no secret that stress can lead to an entire boat full of other health problems. People who are stressed at work tend to use more sick days and tend to call into work sick more than employees [...]
With all of the expenses that businesses have to worry about these days, it seems that every time business owners turn around, they are greeted with new types of software or technology that they [...]
